Pay Per Click Search
Engines
These types of search engines are providing a
fantastic opportunity for anyone wanting to grow their business
quickly online.
Attract people searching for your products and
services in minutes with Google Adwords or days with Overture.
Search
Engine Optimisation
Why achieving a high ranking for relevant
search terms can be good for your business.
Search Engine
Promotion
Why you need to actively promote your web site and
what you should consider at the design stage.
Link Popularity
Why you should attracting links from quality web
sites.
The key to effective marketing is to always test
and measure the results.
You then know what did work and what did not.
You also have information that you can use to
measure other forms of marketing.
If you know the cost of attracting new
customers to your business from your existing
marketing you should use this information when assessing new
forms of advertising or promotion.
Direct response marketing is easy to measure
as you require a response and people either do respond or they
don't respond.
Online marketing should be measured in the same way
because:
Not all search engines are the same. Some
will deliver far more visitors than others.
Not all search terms are the same. Some will
generate better quality of visitors and convert better into leads
and sales than others.
This is way you should measure all your marketing
activities and focus on the ones that deliver better results.
Customer
Acquisition Costs - Do you measure your costs?
Attracting a steady flow of new customers is vital
for any business, it must also be done in a cost effective
manner.
Sales Lead
Generation - Would you like a steady steam of new business
contacts?
