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Email Marketing
Email marketing is different from SPAM.
As with direct mail, email marketing which is
targeted and the person has opted into will be better received.
This is likely to be more effective than speculative emails that are sent to people
who may have no interest (and are no longer legal in many
countries including the UK). Email
is a very useful tool for keeping in touch, at low cost with large
numbers of people, be they customers, prospects, club members or just
interested enthusiasts.
Reminding existing customers of all the
products and services
you offer or informing customers of new product launches.
Specific Offers - Links can be added so one click takes people to
the website or any specific page of your website.
Promoting other peoples offers of complimentary
products or services to your customers. Testing new
products or services to a select group before full role outs, also
testing different price points.
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