For large businesses this usually means lower transaction costs by automating processes and making other services available on a self service basis to customer and suppliers.
ecommerce for Small Business
Small businesses benefit by being able to attract new business and lowering customer acquisition costs.
The ability of small businesses to attract new customers at low cost is something that some are enjoying but many are missing.
The ability to be found by people searching for products and services that a business provides does not come automatically with a web site.
The site has to be designed with that objective in mind.
To gain website visibility on Search Engines a website has to be designed in a technology the search engines can index and must have search terms already identified.
Using search engines to identify the level of demand for a product or service and gauge the level of online compertition is need before any web design starts.