Search engines

 

Search engines are one of the most effective tools on the web second only to email.

Search engines have developed ways to rank web sites due to their relevancy to the search term used.



 

Search engines index the pages of websites to identify the content of the information. This is done so they know which pages to return form a visitor requests.

They are extremely powerful and usually return results on any subjects.

Google are currently actively indexing over 4 Billion web pages.

 

Major search engines are :

Google

Yahoo

MSN

AOL

 

The major search engines (Google and Yahoo) allow free submission but an increasing number are beginning to charge.

There are also a number of paid services which will revisit your website at regular intervals(48 hours).


Search engines will deliver your information to people looking for your or your competitors products or services.


You need to identify the keywords people will use when searching for your products, services or information.

If your design is poor no amount of submission and re-indexing will help.

The more relevant they can make their results will improve their reputation and keep and attract users, if their results are not relevant they will suffer by losing users.

If they do not rank you page high submitting again will not improve things you need to change the design or content (or both) of your web pages.

Creating an online presence means that you now have two customer groups to satisfy with your web site.


The search engines who provide the means to your target market, and your target market.

 

Check your search engine visibility by using this visibility audit to identify where to focus your efforts.

 

Search engines - Submission

Search engines - Optimisation

Search engines - Pay per click

 

Customer Acquisition . Value Per Visitor . Lifetime Value

 

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