Search engine promotion is all about making
it easier for people searching to find your products, services and
information.
The ability to be found by people
actively searching for products, services and information, when
they are interested can be very effective marketing.
Search engine promotion is vital to get your web site a high
ranking allowing you to attract more visitors.
Search engines have developed ways to rank web
sites due to their relevancy to the search term used.
The more relevant they can make their results will improve their
reputation and keep and attract users, if their results are not
relevant they will suffer by losing users.
Creating an online presence means that you now
have two customer groups to satisfy with your web site.
The search engines who provide the means to your target market,
and your target market.
Our Visibility
Audit will explain this in more detail for anybody considering
search engine promotion.
If is also a good way of benchmarking your site
and measuring your ongoing efforts.
Keywords
Keywords are critical to search engines
promotion.
Keywords or search terms are the words people will use to find
your site.
The words they will type into a search engine to find your
products and services.
They should be identified before creating your web pages.
They should be used throughout the text of your site.
The more keyword focused you can make your web pages the higher
they will rank.
If you design a web page without doing this you
are unlikely to achieve a high ranking in any area that has a
number of competing websites.
Do not use single keywords - as people gain
experience using search engines they become better at searching
for the specific items, services and information.
Use specific search terms - the search
phrases people are actually using* to search for your products and
services.
*Tools you can use are listed below.
You also need to design your pages using a format
that the search engines can index, using a technology the search
engines can not read will mean they can not rank your website.
If you already have a website that is designed
with one of these formats you will need to find an alternative way
of promoting your website (like offline advertising or purchasing
online advertising from other websites).
Pay per click search engines offer an alternative way to promote a
web site to search engine
optimisation.
Effective methods of attracting
new customers.
Search terms tools
UK Overture
- Have a search terms suggestion tool in the advertisers centre
under Tools.
Wordtraker
is a subscription based service which offers a restricted free
trail.
To try the Wordtracker
free trail click here.
Lexical FreeNet
is a useful site for variations of keywords.
The time spent using these tools is well worth the
effort as it will give you a better understanding of how people
are searching for your products, services and information.
