A Visibility audit is easy to carry out once you understand
the following.
This will allow you to perform a more
effective visibility audit.
- Not all search engines are the same.
Some search engines such as Google
generate far more visitors than other search engines
- Using general keywords is no longer effective.
Keywords are no longer effective, you
need to use specific search terms. Ones relating to your products
or services.
- Your need high ranking search terms people are using.
Ranking high for search terms no one is
using is a waste.
This tactic is used by some SEO
"experts" to demonstrate the knowledge it has little or
no commercial value.
- Your website must be compatible with search engines.
Websites designed in Flash, Frames or
Database driven cause problems for
search engines.
Search engines rank website by indexing
the text on a site, some of these design types prevent search
engines indexing text and therefore ranking a site (even if that
text can be viewed online).