How
many people are using your search terms?
Visit
www.uk.overture.com and use
their search term suggestion tool this will let you know the
current monthly volume of your search terms and the alternative search
terms people are using.
This
tools can be found under "Advertisers Centre" and
"Tools"
Use
your search terms to obtain the monthly volume and try some
alternative.
Is
there good volume for your search terms?
Is
there higher volume variations of your search terms or more specific
search terms for your products and services
Note the monthly volume for your search
terms and compare this to the statistics of visitors to your website
what percentage are finding your website it should have a direct
correlation to your position on the search engine.
Do your
website statistics contain hidden treasure?
You
can find out how people are currently finding your site and what
search engines and search terms they are using.
This
can often throw up a few surprises like people finding you from search
engines you have not submitted and with search terms you have not targeted.
This
generally only happens once you have taken the time and effort to get
a top ranking for at least one specific search term on one of the
major search engines.