Are you making it easy for potential customers to find you?
If not, you should be asking yourself some of these questions
How many people are searching for your products or services online?
Do you know what search terms they are using?
How many of them are finding your website?
Do you check your website statistics for unique visitors and the search terms they using to find your site?
Just by answering these questions, you will begin to have some idea of how effective your current web strategy is. You will also know if you are suffering from some of the more common issues with websites we come across on a daily basis.
Examples :
Lack of strategy and direction – no clear goals
No clearly researched and identified keywords and search terms
Website design preventing search engines from accessing your information
No key measurements identified or used.
The Solution
Set Clear business Goals (Sales, Enquiries or Unique Visitors)
Benchmark yourself against the best
Manage the process of improvement
If you would like help with this process please get in touch on 07984 749605
